Lifestyle research is a sharp tool for brands and advertising agency to segment the market and dig deep into customer value. It is of special value for exploring behaviors that cannot be explained by demographic attibutes of target consumers, understanding consumption motives and value demands, and grasping the consumer perspective of their own products and services. Through the in-depth study of the lifestyle of the target consumers, help brand owners/advertising agency can accurately capture the core characteristics of the target consumers and better formulate product positioning and marketing communication strategies.