央视市场研究股份有限公司（CTR）是中国国际电视总公司和Kantar集团合资的股份制企业。CTR一直致力于将30余年的中国市场洞察经验与快速发展的互联网大数据技术相结合，通过连续性调查和定制化专项服务，提供全方位的市场数据解析和高附加值的趋势洞察，与客户一起深入研究千变万化商业环境，探寻市场发展规律，制定营销决策方案。
CTR的研究领域包括媒体融合与经营创新、营销策略与效果评估、消费者洞察等诸多专业领域，尤其在360°营销监测与评估、消费者购买与使用行为测量、移动互联网用户研究、短视频监测与商业决策等专业领域拥有权威的第三方地位和货币型产品。
CTR ISO 体系保障：CTR 是国家统计局认定的首批符合条件的涉外调查机构之一，长期参与起草并建立多项中国市场调查行业国家标准；现已通过SGS ISO 9001质量管理、ISO 14001环境管理、ISO 45001职业健康安全管理及ISO/IEC 27001信息安全管理体系认证；CTR 基于智讯云平台的互联网广告统计分析和优化服务已通过SGS ISO/IEC 27018公有云个人可识别信息（PII）安全管理体系认证；CTR 市场调研服务通过SGS依据ISO 20252标准开展的评估。CTR 现有百余名质量管理专业人员。CTR自2008年起，连续被认定为国家高新技术企业。
CTR Market Research CO., Ltd. is a joint venture of China International Television Corporation (CITVC) and Kantar group. The company is committed to integrating China's market insight experiences over the past 3 decades with rapidly developing Internet big data technology to provide comprehensive market data analysis as well as high value-added trend insight. Through continuous survey and customized research, it shares in-depth understanding of the ever-changing business climate, explores the development pattern of the market, makes marketing decisions and finds solutions together with its clients.
CTR's research runs across various fields of expertise, including media convergence and operation innovation, marketing strategy and effectiveness assessment，consumer insight and many other professional fields. It has an authoritative third party status and monetary products in fields of 360-degree marketing monitoring and assessment, measurement of consumers' buying and using behavior, mobile Internet user research, short-form video monitoring and business decision.
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CTR ISO System Assurance: CTR is one of the first qualified foreign-related survey institutions accredited by the National Bureau of Statistics of China, and has long participated in the formulation and establishment of a number of national standards for China's market research industry.It has obtained certifications from SGS for ISO 9001 Quality Management System, ISO 14001 Environmental Management System, ISO 45001 Occupational Health and Safety Management System, and ISO/IEC 27001 Information Security Management System. CTR's internet advertising statistics, analysis and optimization services based on the Zhixun Cloud Platform have been certified by SGS in accordance with ISO/IEC 27018 Security Management System for Public Cloud Personally Identifiable Information (PII). CTR's market research services have passed the SGS assessment conducted in accordance with ISO 20252. CTR currently has more than 100 quality management professionals. CTR has been continuously recognized as a national high-tech enterprise since 2008.
