CTR Market Research CO., Ltd. is a joint venture of China International Television Corporation (CITVC) and Kantar Group. The company is committed to integrating China's market insight experiences over the past 3 decades with rapidly developing Internet big data technology to provide comprehensive market data analysis as well as high value-added trend insight. Through continuous survey and customized research, it shares in-depth understanding of the ever-changing business climate, explores the development pattern of the market, makes marketing decisions and finds solutions together with its clients.

CTR's research runs across various fields of expertise, including media convergence and operation innovation, marketing strategy and effectiveness assessment，consumer insight and many other professional fields. It has an authoritative third party status and monetary products in fields of 360-degree marketing monitoring and assessment, measurement of consumers' buying and using behavior, mobile Internet user research, short-form video monitoring and business decision.

As one of the first qualified foreign-related survey agencies approved by the National Bureau of Statistics of China, Participated in the drafting of national standards related to market research for a long time, participated in the establishment of China's first market research industry standard, and has obtained the international certification of SGS ISO9001 quality management system, ISO27001 information security management system and ISO45001 occupational health and safety management system. The implementation of the project complies with the provisions of ISO20252 international standards for market research industry. The Digital ad Tracking, Analysis and Optimization services obtained the international certification of ISO27018 Public Cloud Personal Identifiable Information (PII) Security Management System. CTR is a member of Six Sigma Management Promotion Committee of China Quality Association. CTR now has more than 100 personnel with quality related qualifications. CTR has been identified as a high-tech enterprise of Beijing Municipality since 2001.