CTR
CTR media convergence effect evaluation system 
Meaning of CTR media convergence effect evaluation system
Focus on the audience side
Pay attention to dissemination effect
Restore the original intention of communication
Restore the original intention of communication
Follow SMART principles
The index is specific, measurable, attainable, related to the measurement target and has a clear time period
Adaptive development
According to the actual situation of the development of media convergence, adjust the weights and indicators.
Full coverage of main channel
Covering the main channels of media convergence such as self-owned APP, official website, Weibo, WeChat and other third-party platforms.
Characteristics of CTR media convergence effect evaluation system
The weight of each channel of CTR media convergence network communication power
Through the combination of online basic survey and Delphi method, the weight of each platform is readjusted and determined.
At the beginning of 2020, according to the principle of adaptive development, the original five channels were expanded into six channels, and the short video platform was separated from the third-party platform as an independent channel for evaluation.
At the beginning of 2020, according to the principle of adaptive development, the original five channels were expanded into six channels, and the short video platform was separated from the third-party platform as an independent channel for evaluation.
CTR service mode
Online media real-time data management platform
Manage new media products, and add and delete products (account numbers).
Set product (account number) affiliation according to different evaluation objects such as organization, department, channel/frequency, program, etc., so as to facilitate inquiry and evaluation.
Data service
365-day uninterrupted data monitoring can realize data query in different date ranges and channels such as daily, weekly and monthly.
Monitoring scope and monitoring platform can be set according to different needs to meet the actual needs of customers.
Consulting service
On the basis of data monitoring and routine reporting services, consulting services such as product content positioning, content dissemination strategy, stage evaluation of media convergence development and strategic layout of media convergence can be provided according to different needs of customers.
Reporting service
Provide reports with different time periods, such as daily, weekly and monthly reports; Meet the different needs of customers for daily monitoring or periodic review.
Media Convergence Institute Products
