Combine consumers' attitudes, needs and opinions with our massive purchase behavior data to provide customized insights. Questionnaires are used to talk directly with the members of the target sample group of real consumers, asking questions about their buying behavior and attitude. The focus of category decline research is to dig deep and quantify the reasons driving the reduction of purchases, help brands lock the main problems to be solved, and drive the breakthrough of category re-growth.

Combine consumers' attitudes, needs and opinions with our massive purchase behavior data to provide customized insights. Questionnaires are used to talk directly with the members of the target sample group of real consumers, asking questions about their buying behavior and attitude. The focus of brand health research is to diagnose the bottleneck of brand development in combination with the actual purchase behavior, and find out the communication elements that really drive brand growth for high-value people.