MI
Media Intelligence
CTR Media Intelligence adheres to more than 29 years of in-depth experience in the Chinese media and advertising market, utilizing scientific and mature brand and advertising communication research methods, as well as an observation network of online and offline media brand communication activities covering over 500 cities nationwide. It is committed to providing customers with 360 ° continuous and uninterrupted marketing communication monitoring, evaluation, and insight services, helping customers timely understand and respond to marketing changes.
*360 º marketing monitoring and evaluation, covering mainstream online and offline media channels, covering two major marketing communication fields: advertising communication and brand content communication, helping customers effectively formulate marketing plans and improve marketing communication effectiveness
*Assist customers in comprehensively monitoring the execution of advertising placements, monitor various marketing communications and advertising placements through professional and leading technical means, and safeguard customer marketing communication rights and interests
*Comprehensive data application and comprehensive analysis and evaluation methods are used to analyze and interpret brand marketing communication behavior and communication value, closely following the brand marketing journey, helping brands understand marketing trends, position marketing strategies, evaluate marketing effectiveness and brand influence, and assist in optimizing product efficiency
*Through the integration of multi-dimensional marketing data such as monitoring and evaluation and Internet big data, help customers to form data-driven and digital monitoring, optimization and management capabilities
*SaaS based advertising monitoring data platform with 7X24 hour uninterrupted fast service response.