The AdMetric platform is a CTR digital advertising effectiveness measurement platform, which has a complete advertising activity scheduling management module and data reporting module. It can quickly create project tasks based on scheduling, monitor real-time data of advertising positions, proactively send standard reports, customize report creation management module, and support online report analysis with a BI system that combines online analysis and display. The data report dimensions produced by this platform support various related dimensions and indicators such as exposure, clicks, UV, frequency, TA, etc., and can be used for cross analysis of multiple dimensions and indicators. To ensure the authenticity, effectiveness, accuracy, and stability of advertising traffic, evaluate the value of various media resources, and achieve true advertising coverage and accurate frequency control. Insight and optimization of precise marketing strategies, supplemented by third-party user tags and potential target user insights, can provide comprehensive insights from consumer decision-making paths, help brands find core consumers, optimize advertising strategies, and enhance user reach.