Media Intelligence
CTR
Ad Cube
Ad Cube - SaaS based advertising monitoring data platform A SAAS platform for automated advertising data services, based on big data and utilizing multi-dimensional intelligent analysis engine technology from advertising cubes, integrating multiple services and functions. Users can conduct multidimensional comparative analysis of their own brand and its competitors' advertising strategies through this platform, such as media type, advertising media/channels, product category, brand, manufacturer, advertising broadcast date, pre - and post advertising programs, etc; At the same time, it is also possible to achieve data integration with the customer's own data platform, and combine it with the customer's own data to maximize advertising revenue, effectiveness analysis, and management value. In addition, the creative version library continuously collects the actual published and broadcast versions of TV, outdoor, Internet and other media advertisements for a long time, and forms a professional material library, which can help customers trace and view the historical creative versions launched at any time, and provide convenient services for advertisers to manage the historical published and broadcast versions or understand the innovation of competitive products.
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ctrmi-business@ctrchina.cn