CTR Media Convergence Institute is focusing on media convergence in China. Based on the professional advantages of CTR and CSM in media research, audience measurement and consumer insight for more than 20 years, it gathers domestic and foreign first-line experts and scholars, media and internet traders to jointly explore the ice-breaking road of media convergence. At the same time, the Institute has long focused on case-based project research, and its products and services cover various fields such as media, fast-moving consumer goods, durable goods, real estate, automobile, communication, finance, government, education and training, lottery, jewelry, clothing, household appliances, tobacco and alcohol, IT and Internet. The research contents include industry research, market entry feasibility research, product research, brand research, satisfaction research, consumer behavior research, channel research, advertising and marketing effect research, marketing consulting service, special research based on continuous data, big data and sampling data fusion research, consumer experience research using VR technology, etc.