CTR
Dewai No.5 
Dewai No.5 (ID: Dewaiwuhao) is the official account of CTR Media Convergence Institute, which officially opened in 2015. Based on the professional advantages of CTR and CSM in media research, audience measurement and consumer insight for more than 20 years, Dewai No.5 continuously observes the development trend and phenomenal measures of the media convergence industry, and explores the ice-breaking road and solution for traditional media to move towards the integration field; Find a way to integrate with media genes and cross the border for Internet enterprises.
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- Since 2018, CTR Media Convergence Institute has taken Dewai No.5 as the starting port, and has continuously released media integration effect evaluation reports, actively promoting the industry to establish a scientific, objective and reasonable media integration evaluation system; At the same time, this move has enhanced the leading power, spreading power and influence of Dewai No.5 in the industry. Since January, 2020, the data report jointly released by German Foreign Affairs No.5 Push CTR and Aauto Quicker and other new media platforms is moving towards normalization, providing a powerful data reference for the integration of media organizations and Internet enterprises across borders.
The readers of Dewai No.5 are mainly employees of radio and television media and Internet new media, and now they have formed stable user stickiness and reading habits. The new media matrix series of "Dewai No.5" has settled in today's headlines, Zhihu, 36Kr and other platforms, and its influence in the industry is beginning to show. - By the end of 2023, “德外5号” has established several fixed brand columns, such as "德外视窗" focusing on the development of the overseas media industry, "德外独家" releasing heavyweight original reports and cases, and "融媒新象" gathering recent cases related to media integration. Approximately 2,500 articles have been published, attracting nearly 80,000 media researchers and decision-makers from media organizations. It has received extensive recognition in the field of media integration.
Addressing the pain points, hot topics, and challenges in the process of media integration, “德外5号” has assembled authoritative academic and industry experts from both domestic and international sources to generate ideas and provide strategic outputs. It aims to become a source of core viewpoints on media development and transformation under the guidance of the national strategy for media integration. Exclusive reports on the annual "818 Expert Salon Seminar" ， "China TV Conference Media Integration Summit" and "China Short Video Conference Major Media Summit" have attracted significant industry attention. - In the future, “德外5号” will continue to focus on the development and transformation of the media industry under the guidance of the national strategy for media integration. We aim to provide comprehensive output of high-quality content and strive to become a leading intellectual hub in media research.
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