Boost returns on your media investment through the lens of actual consumer behaviour, and with a single-source approach.

Optimise your media mix across channels to deliver impactful campaigns and improve return on investment.Through a questionnaire sent to our continuous consumer panelists, we ask which touchpoints they associate with each brand in a category at the relevant stage of the path to purchase (aware, consider, or trial).

Utilises information captured via both a questionnaire and an App usage meter on panelists’ mobile phone to understand the kind of media shoppers consume and how much time they spend across different media vehicles and platforms.Impactful insights about the mobile app usage and behavior allows Kantar Worldpanel to form actionable recommendations that will guide future digital strategies. Define and target precise consumer segments which are those which will grow your brand, such as heavy category buyers but non-brand buyers, or low loyal brand buyers.