Worldpanel by Numerator is the global expert in shoppers’ behaviour. Through continuous monitoring, advanced analytics and tailored solutions, Worldpanel by Numerator inspires successful decisions by brand owners, retailers, market analysts and government organisations globally. With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Worldpanel by Numerator turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. In China, Worldpanel by Numerator is one of services in CTR.