Content monitoring and negative warning: Collect brand related media reports, topic comments, online content and other information, timely understand media voices, and handle negative news in a timely manner Content dissemination trend analysis: Statistically analyze the media dissemination scope, duration, etc. of news, topics, or online content related to a certain brand, in order to evaluate the overall dissemination effect Social media behavior evaluation: Collecting user opinions, feedback, comments, and sharing related to the brand, timely understanding the target consumer's evaluation of the product or brand, which helps to evaluate or improve Topic analysis of hot topics: Collect hot information that consumers, advertisers, and media are interested in, always stand at the forefront of the information wave, grasp information, and formulate strategies.