Based on homologous samples, accurately match advertisement exposure and real shopper behavior, and accurately attribute the pulling effect of media delivery on brand sales.
Measure the effect of cross-media advertising: including traditional media such as TV and outdoor; Measure the impact of omni-channel sales: both e-commerce sales and offline channel sales increase.
On the digital media side, the advertising exposure can be fully matched with the third-party monitoring company and the media, and the detailed digital media strategy can be integrated into the model.
The application of the media strategy shows the impact of the new round of media delivery on shoppers, and the penetration rate is improved; Study the influence of media delivery on different consumer segments and solve customer business problems;