CTR's comprehensive consumer research operations can provide your company with invaluable information of Chinese consumer market and assist you developing winning strategy.
Kantar Worldpanel, a CTR service in China, is the world leader in consumer knowledge and insights based on consumer panels. We tracks the real buying and usage habits of consumers in FMCG markets in China's cities and towns. We comprehensively monitor FMCG buying channels and the in-store performance of major retailers so as to provide you with specialized, real-time marketing information and deep consumer and retailer insights.
Lifestyle research is a useful tool used by brand owners and ad agencies alike to discover hidden customer values. It is particularly useful for examining unexplained statistical changes in target consumer populations, understanding consumer motivations and value demands, and comprehending one's own product or service from the consumer’s point of view.
The attitudes and behaviors of consumers are closely linked to their usage habits, consideration criteria, purchasing methods and buying strategy for a given product or service. Understanding your target customer's attitudes and behaviors is the basis of understanding your market and the platform onto which you canbuild your product strategy.
Embedded in the thorough analysis of consumer needs, our studies examine and assess consumers during the experience process,providing you with feedback on any type of improvement needed in your product or service. This timely information helps enable you to develop and fine-tune product concepts so as torespond as closely as possible to consumer needs, and ensure that your newly designed or improved product or service fully conforms to consumer behavioral habits.