CTR brings you the insights and Information of brand marketing strategy, communication effectiveness solution and AD assessment and evaluation method.
CTR helps advertisers and brand managers get the most from their advertising investments. Our tools allow you to: take the pulse of your brand, whenever needed; understand the developments and changes to not only your brand, but also your competitors; and lay down appropriate advertising strategies accordingly. Our tools and insights provide continuous momentum towards efforts raising the value of products and services.
With advertisers' increasingly stringent requirements for precise targeting and effective ad delivery, assessments of ad placement effectiveness are in strong demand. By measuring key indicators -- viewing rate, recall, evaluation, intention to buy -- at each point of the purchasing decision chain, CTR weighs the actual effect of advertisements on their intended audience. The service assesses the collective effectiveness of a brand's advertisements in a given mode of media, and covers all channels (newspaper, magazine, radio and TV station, outdoor, Internet and other new media).
Given the current trends of decentralization and fragmentation in media consumption, an understanding of cross-media consumption habits is now critical for building precise and effective integrated marketing strategies. CTR provides objective research and data support to help its clients achieve such understanding. Our continuous analysis of cross-media consumption patterns for China's urban residents and key consumer groups (business executives, upper class women, etc.) makes us experts in this area.
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