CTR reveals how traditional media utilize the Internet as a platform to maintain and enhance its value by its cutting edge media content management and advertising operation solutions.
CTR's Media Content Optimization Service helps traditional media (newspaper, magazines, broadcast) understand audience needs and preferences for content style and presentation of each individual column or program. Level of audience satisfaction towards a specific column or program is accurately measured, and the resulting data provides support for content editing and optimization decisions. Media content optimization through this type of analysis is primarily used internally by media organizations to improve content quality; it can also be used for the assessment of editorial department work.
In order to ensure you receive the best possible returns from your advertising campaigns, CTR adopts continuous monitoring and targeted research to track the latest developments in the market, including changes in advertising patterns and ad placement.
Taking into account both actual and potential audiences, CTR’s Media Brand Management services help media owners more clearly understand their brand positioning and how their brand performs in the market. Research delivers understanding into how the media brand is currently perceived by the audience in terms of awareness, recognition, satisfaction, appeal, usage and intention of change. Data produced serves as effective support for media operation decisions and brand development.
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