CTR Market Research is a joint venture between China International Television Corporation (CITVC) and Kantar Group. We are committing to integrate China's localized experience with advanced technologies in the world to provide comprehensive market trend analysis as well as value-added insight. Through continuous survey and customized research, we share our in-depth understanding of the business climate with our clients to make better marketing decisions. Our services run across various fields of expertise, including media management, brand and communication strategies, consumer insight and so on. We have notably the authoritative third party status and relevant monetary products in fields of 360-degree marketing and monitoring, consumers' buying and using behavior measurement, media and consumer behaviors and media valuation. Our strengths and advantages can be further applied to the media convergence, customization of audience, smart TVs, cross-platform communication and other marketing areas.

Our network of survey and monitoring covers 500 cities in China, with our online survey community containing 2 million samples and about 200,000 PC and mobile devices having installed our behavior monitoring software. We take the lead by our research models and technologies in brand communication, consumer insight as well as Internet and advertising monitoring. As one of the first qualified foreign-related survey agencies approved by the National Bureau of Statistics of China, CTR participated in the drafting of two national standards for market survey industry, GB / T26315 and GB / T26316. Internationally, we have been certified by ISO9001 and acted in line with the ISO20252 which provides standards for the market survey industry. With all our efforts and achievements, we have been identified as the high-tech enterprise of Beijing Municipality for many years in a row.

For further information, please visit our official website at www.ctrchina.cn, or follow our official account on WeChat (ID: chinainsight).


Our Experts

Xu li jun

General Manager of CTR

Marketing consists of a series of actions as a result of strategic thinking with a clear purpose. Marketing activities must be built upon sound understanding of the market, its trends and its consumers. The Digital Age is ushering the industry into a new era, one that is characterized by the cross-media touch points, precise audience targeting and consumer behavior analysis.


May Zhao

AdvertisingTactics

Media is a cross point where brands and consumerscommunicate and interact. Continuous content monitoring across all touch points allows us to trace brand communication tactics in a direct and timely manner. Marketing intelligence is the key to understand competitors in our industry and help to determine an effective communication plan. As an old Chinese saying tells us, you will never lose a battle if you know yourself and know your enemy.

Tao Jiang

Media Marketing

In the era of information fragmentation, one of the most important strategies of media marketing is “At the right time, through the right media, impress the right person.

Sophie Shen

Audience Behaviors& Consumption Lifestyles

Internet has changed people’s way of living while redefining consumer behaviorsat the same time. The fast pace of life coupled with the information explosion has made people’s time increasingly fragmented, which has subsequently lead to the shift in audience behavior. The online readership is trying to focus on the niche and high-end audiences via magazine and radio, TV converging with the Internet to create an interactive and engaging viewing experience, and the fast development of mobile internet, are typical examples of this new era of audience behavior.

Jason Yu

Shopper’s Buying and Usage Behavior

Retailing in China is evolving rapidly. The emergence of new channels and new technology, changes in consumers’ habits and tastes, and the rise of consumption power in lower tier cities are all driving suppliers and retailers to re-think their approach to win the Chinese shoppers. In the world of the shoppers, understanding fundamentally how they shop and what motivate them to buy is essential before any strategy can be formulated.

 

Harry Liu

Integrated Marketing

As someone who has worked in advertising, media and market research, Harry has a keen sense for changes in the market and changes in consumer needs. Integrated marketing is better understood as a form ofinnovative brand strategy. Knowledge and skills can be acquired, but without innovation in your genes, you won't accomplish much with integrated marketing. Because of this, the big trend in market research nowadays is “fostering innovative thinking”. I like to think of it as opening new territories in integrated marketing, through the detailed analysis of trends and deep insight into the unknownworld of the future.