CTR is the leading market information and insight provider in China. We are a joint venture company between CITVC and Kantar Group, one of the world's largest market research, insight and consultancy networks.

Our strategic goal is to be the preferred research partner and market leader in delivering value-added marketing information and insights to help our clients make more effective business decisions. This strategy drives all of our areas of expertise and service.

As the foremost provider in China, we integrate our local expertise with cutting-edge research technology and innovative thinking to meet our clients’ needs for 360° media intelligence monitoring at all touch points. We analyze consumer responses to marketing across all kinds of media, provide in-depth profiles of consumer products and markets, as well as strategies for retail service management.

We employ over 870 full-time professional researchers and interviewers and manage China’s largest monitoring network covering 500 cities. Our dedicated teams in Beijing, Shanghai, Guangzhou, Hong Kong SAR and Fuzhou offices are always there to serve over 2,000 brand & media owners as well as advertising agencies across the country. For further information, please visit our corporate website at www.ctrchina.cn or weibo.com/chinainsight

Our Experts

Xu li jun

General Manager of CTR

Marketing consists of a series of actions as a result of strategic thinking with a clear purpose. Marketing activities must be built upon sound understanding of the market, its trends and its consumers. The Digital Age is ushering the industry into a new era, one that is characterized by the cross-media touch points, precise audience targeting and consumer behavior analysis.


May Zhao

AdvertisingTactics

Media is a cross point where brands and consumerscommunicate and interact. Continuous content monitoring across all touch points allows us to trace brand communication tactics in a direct and timely manner. Marketing intelligence is the key to understand competitors in our industry and help to determine an effective communication plan. As an old Chinese saying tells us, you will never lose a battle if you know yourself and know your enemy.

Tao Jiang

Media Marketing

In the era of information fragmentation, one of the most important strategies of media marketing is “At the right time, through the right media, impress the right person.

Sophie Shen

Audience Behaviors& Consumption Lifestyles

Internet has changed people’s way of living while redefining consumer behaviorsat the same time. The fast pace of life coupled with the information explosion has made people’s time increasingly fragmented, which has subsequently lead to the shift in audience behavior. The online readership is trying to focus on the niche and high-end audiences via magazine and radio, TV converging with the Internet to create an interactive and engaging viewing experience, and the fast development of mobile internet, are typical examples of this new era of audience behavior.

Jason Yu

Shopper’s Buying and Usage Behavior

Retailing in China is evolving rapidly. The emergence of new channels and new technology, changes in consumers’ habits and tastes, and the rise of consumption power in lower tier cities are all driving suppliers and retailers to re-think their approach to win the Chinese shoppers. In the world of the shoppers, understanding fundamentally how they shop and what motivate them to buy is essential before any strategy can be formulated.

 

Harry Liu

Integrated Marketing

As someone who has worked in advertising, media and market research, Harry has a keen sense for changes in the market and changes in consumer needs. Integrated marketing is better understood as a form ofinnovative brand strategy. Knowledge and skills can be acquired, but without innovation in your genes, you won't accomplish much with integrated marketing. Because of this, the big trend in market research nowadays is “fostering innovative thinking”. I like to think of it as opening new territories in integrated marketing, through the detailed analysis of trends and deep insight into the unknownworld of the future.