CTR is the leading market information and insight provider in China. We are a joint venture company between CITVC and Kantar Group, one of the world's largest market research, insight and consultancy networks.
Our strategic goal is to be the preferred research partner and market leader in delivering value-added marketing information and insights to help our clients make more effective business decisions. This strategy drives all of our areas of expertise and service.
As the foremost provider in China, we integrate our local expertise with cutting-edge research technology and innovative thinking to meet our clients’ needs for 360° media intelligence monitoring at all touch points. We analyze consumer responses to marketing across all kinds of media, provide in-depth profiles of consumer products and markets, as well as strategies for retail service management.
We employ over 870 full-time professional researchers and interviewers and manage China’s largest monitoring network covering 500 cities. Our dedicated teams in Beijing, Shanghai, Guangzhou, Hong Kong SAR and Fuzhou offices are always there to serve over 2,000 brand & media owners as well as advertising agencies across the country. For further information, please visit our corporate website at www.ctrchina.cn or weibo.com/chinainsight