CTR Market Research is a joint venture company between CITVC and Kantar Group, committed to introducing advanced technology from abroad tailored to our own experience. We provide our trend analysis and high value-added market insight by way of continuous survey and special customized research, and assist our clients to explore deeper the business environment and employ decision-making on marketing. Our fields of research range from media management, brand and communication strategy to consumer insight. In particular, CTR boasts the authoritative third party position and monetary products in the area of professional research which involves 360° monitoring over marketing and communication, measurement of consumer spending and using behavior, media and consuming behavior, and value appraisal of the media. Moreover, these advantages can be utilized in marketing such as media convergence, customization of audience, smart TV and cross-platform communication.
The CTR network of survey and monitoring covers 500 cities in China and enjoys online survey community with 2 million panels, PC plus mobile online behavior-monitoring software with 200,000 panels of install base. Besides, we are among the leading companies expert at research models and technologies in terms of brand communication, consumer insight, internet and advertising monitoring. As one of the first foreign-related survey organizations approved by the National Bureau of Statistics, P. R, China, CTR has been identified as the high-and-new tech company in Beijing Municipality for many years in a row; we participated in the draft of two national standards, GB/T26315 and GB/T26316, which guide the sector of market research and also have gained the certification of ISO9001. We act in accordance with the rules of ISO20252 governing the sector of market survey and research in the implementation of projects.