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The first half of 2017 has seen a slight rebound in the entire ad market where the decline of traditional media advertising has stabilized.

As people’s livelihood improves, they tend to favour out-of-home activities with more vigour as evidenced by shopping and self-driving tour, thus creating spaces for advertising in all forms of media. According to CTR Market Research, a joint venture between CITIVC and Kantar World Panel focusing on the market research, OOH advertising has maintained its reach rate as high as 84% in recent three years.

In the 13th China Advertising Forum held in Wuhan, China, May 18th, 2017, CTR Market Research, Advertising School of CUC (Communication University of China) and Chinese NIA (National Institute of Advertising ) co-released the 2017 Report on China Marketing Trend by Advertisers. It is the ninth year for CTR Market Research, as the pioneer and forerunner in the field of advertising research, to release such report on the marketing trend of advertisers.

London, June 15, 2016 – The latest smartphone OS data from Kantar Worldpanel ComTech for the three months ending April 2016 shows Android continuing to make year-on-year gains across a number of regions, though that trend is slowing. In the EU5, Android accounted for 76% of smartphone sales, up 5.8 percentage points from 70.2% in the three months ending April 2015. Android share accounted for 67.6% of smartphone sales in the US and 78.8% in China.

Growth will continue to accelerate for convenience formats: Convenience stores have become one of the fastest growing sectors in China’s retail market.

  • Ad spending growth expected to rise
    10/03/2014
    China's advertising market will maintain slow growth at 6 percent in 2014, an industry report forecast, pointing to another year of bright opportunities for Internet businesses and a struggle for traditional outlets.
    Article from China Daily
  • Interest in World Cup rises as play-offs set to start
    26/06/2014
    Chinese audiences' interest in Brazil World Cup is growing even stronger as the tournament advances deeper into play-offs. More than half of respondents to a recent online survey said they'll "watch" the final of the world's second largest sports event next only to the Olympics. 
    Article from Kantar.com
  • More Women Smoking In China, Despite Aggressive Anti-Tobacco Campaigns
    05/06/2015
    A campaign by China’s government to get its people to butt out has been largely successful with one glaring exception: The number of women that are lighting up has tripled in recent years.
    Article from Forbes
  • Chinese brands outperform MNCs
    04/05/2015
    CHINESE brands are preferred by consumers as they are quicker to tap latest media trends and bolder with new marketing campaigns, outperforming their multinational rivals, industry experts noted yesterday.
    Article from Shanghai Daily
  • China's Smartphone Users Pass on the iPhone 6
    18/11/2014
    Around 90% have no interest in buying an iPhone 6 or iPhone 6 Plus
    Article from eMarketer
  • Online shopping splurge one for the record books
    12/11/2013
    Chinese shoppers spent billions online yesterday as they took advantage of discounts offered on Single’s Day, a festival seized on by online retailers to increase sales.
    Article from Shanghai Daily