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The first half of 2017 has seen a slight rebound in the entire ad market where the decline of traditional media advertising has stabilized.

As people’s livelihood improves, they tend to favour out-of-home activities with more vigour as evidenced by shopping and self-driving tour, thus creating spaces for advertising in all forms of media. According to CTR Market Research, a joint venture between CITIVC and Kantar World Panel focusing on the market research, OOH advertising has maintained its reach rate as high as 84% in recent three years.

In the 13th China Advertising Forum held in Wuhan, China, May 18th, 2017, CTR Market Research, Advertising School of CUC (Communication University of China) and Chinese NIA (National Institute of Advertising ) co-released the 2017 Report on China Marketing Trend by Advertisers. It is the ninth year for CTR Market Research, as the pioneer and forerunner in the field of advertising research, to release such report on the marketing trend of advertisers.

London, June 15, 2016 – The latest smartphone OS data from Kantar Worldpanel ComTech for the three months ending April 2016 shows Android continuing to make year-on-year gains across a number of regions, though that trend is slowing. In the EU5, Android accounted for 76% of smartphone sales, up 5.8 percentage points from 70.2% in the three months ending April 2015. Android share accounted for 67.6% of smartphone sales in the US and 78.8% in China.

Growth will continue to accelerate for convenience formats: Convenience stores have become one of the fastest growing sectors in China’s retail market.

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