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In the 13th China Advertising Forum held in Wuhan, China, May 18th, 2017, CTR Market Research, Advertising School of CUC (Communication University of China) and Chinese NIA (National Institute of Advertising ) co-released the 2017 Report on China Marketing Trend by Advertisers. It is the ninth year for CTR Market Research, as the pioneer and forerunner in the field of advertising research, to release such report on the marketing trend of advertisers.

London, June 15, 2016 – The latest smartphone OS data from Kantar Worldpanel ComTech for the three months ending April 2016 shows Android continuing to make year-on-year gains across a number of regions, though that trend is slowing. In the EU5, Android accounted for 76% of smartphone sales, up 5.8 percentage points from 70.2% in the three months ending April 2015. Android share accounted for 67.6% of smartphone sales in the US and 78.8% in China.

Growth will continue to accelerate for convenience formats: Convenience stores have become one of the fastest growing sectors in China’s retail market.

Kantar Worldpanel1 reveals today there were 21 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during the 52 weeks ending Oct 9th, 2015, with 11 of them being Chinese companies.

Kantar Worldpanel, the global market leader in consumer panels, reports annual value growth in 2014 of 5.4% for the FMCG (Fast Moving Consumer Goods) market.  The growth was noticeably lower in 2014 compared to 7.4% in 2013, indicating that China’s FMCG market has entered a new era with a mild single digit growth rate around 5-6%.

  • Ad spending growth expected to rise
    10/03/2014
    China's advertising market will maintain slow growth at 6 percent in 2014, an industry report forecast, pointing to another year of bright opportunities for Internet businesses and a struggle for traditional outlets.
    Article from China Daily
  • Interest in World Cup rises as play-offs set to start
    26/06/2014
    Chinese audiences' interest in Brazil World Cup is growing even stronger as the tournament advances deeper into play-offs. More than half of respondents to a recent online survey said they'll "watch" the final of the world's second largest sports event next only to the Olympics. 
    Article from Kantar.com
  • More Women Smoking In China, Despite Aggressive Anti-Tobacco Campaigns
    05/06/2015
    A campaign by China’s government to get its people to butt out has been largely successful with one glaring exception: The number of women that are lighting up has tripled in recent years.
    Article from Forbes
  • Chinese brands outperform MNCs
    04/05/2015
    CHINESE brands are preferred by consumers as they are quicker to tap latest media trends and bolder with new marketing campaigns, outperforming their multinational rivals, industry experts noted yesterday.
    Article from Shanghai Daily
  • China's Smartphone Users Pass on the iPhone 6
    18/11/2014
    Around 90% have no interest in buying an iPhone 6 or iPhone 6 Plus
    Article from eMarketer
  • Online shopping splurge one for the record books
    12/11/2013
    Chinese shoppers spent billions online yesterday as they took advantage of discounts offered on Single’s Day, a festival seized on by online retailers to increase sales.
    Article from Shanghai Daily